Key Moments:
- Oddin.gg has introduced eHockey, a 24/7 head-to-head ice hockey product with around 1,600 studio-produced matches each month
- eTouchdown now supplies more than 3,000 live matches per month, while eFootball reaches 33,000 matches monthly
- Operators can integrate these products via Odds Feed or as a turnkey iFrame, with a broader iFrame release planned after SBC Summit Lisbon
Expansion of Fast Betting Content
Oddin.gg, a leading B2B provider of esports betting and fast betting content, has expanded its portfolio by launching eHockey, which delivers close to 1,600 studio-produced matches monthly. The offering is further strengthened by the regular scheduling of over 4,600 studio-hosted hockey and American Football matches and 33,000 football matches every month. This expanded selection enables sportsbooks to provide continuous betting opportunities, especially during quieter periods on the traditional sports calendar.
Round-the-Clock Engagement
The launch of eHockey timed just before the NHL season and early in the NFL schedule, addresses the need for engaging content during hours typically left vacant by standard leagues. Fast betting content features quick, frequent matches played by real individuals in a studio setting, overseen and managed by Oddin.gg’s internal team. The flexible schedule ensures relevance across multiple regions, accommodating bettors in various time zones who might otherwise wait for games that begin late at night.
Scalable Betting Solutions and Operator Options
eHockey matches typically last between 16 and 20 minutes, with both pre-match and live betting options available. Bettors can choose from a range of markets, including match and period winners, total goals, team totals, handicaps, correct score, nth-goal, and parity markets. Operators may access this content through Oddin.gg’s odds feed or via a turnkey iFrame solution. Odds Feed and trading service customers are able to request immediate activation, while a wider rollout of the iFrame is expected post-SBC Summit Lisbon.
| Product | Monthly Matches | Main Features |
|---|---|---|
| eHockey | ~1,600 | Studio-produced, pre-match and live betting, diverse market options |
| eTouchdown | 3,000+ | Real players, referee-verified, proprietary video and graphics |
| eFootball | 33,000 | Largest fast betting soccer product by volume |
Growing Portfolio and Industry Showcases
Along with eHockey and eTouchdown, Oddin.gg’s fast betting suite also includes offerings for basketball, cricket, CS2, and Dota 2 Duels. The focus remains on filling off-peak hours, providing value to operators during times of typically low engagement.
“Between April and August, eTouchdown handle grew 16-fold before a single regular-season snap,” said Pete Camden, director of fast betting content at Oddin.gg. “That showed us football demand doesn’t switch off in February. eHockey applies the same logic to hockey: a format nobody needs explained to them, available around the clock.”
“Every one of these titles adds a few thousand matches a month, and that is the point,” said Marek Suchar, co-founder and managing director of Oddin.gg. “Operators aren’t short of content on a Champions League night. They’re short of it on a Monday afternoon, and that’s where a sportsbook’s engagement numbers are decided.
We’re building a catalogue that makes those hours worth opening the app for, wherever the operator is.”
Oddin.gg plans to showcase both eHockey and eTouchdown at SBC Summit Lisbon as well as G2E Las Vegas.
- Author
Daniel Williams
